On Monday, Hard Rock Digital released its new fall ad campaign ‘Roll With Us’ for their sportsbook and iGaming platform. To help make this announcement to the public, Hard Rock collaborated with one of the biggest names in the music industry. Post Malone was part of the 30-second commercial that Hard Rock used to introduce promotion promises like “Big Payouts For Every Kind Of Player”. This ad campaign is designed to promote an inclusive gaming market for all walks of life to feel comfortable using. Additionally, this campaign will be featured in the U.S. across television, streaming TV, radio, streaming audio, and social media. Creative agency 72andSunny New York led production on this campaign. Redline Media Group and Hard Rock Digitial’s internal creative group helped provide support. Hard Rock Bet currently offers an integrated New Jersey online casino and sportsbook that operates as a sports-only experience in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Executive Managing Director Matt Primeaux had this to say.
“Our message is simple – no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet,” said Primeaux. “Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these sports, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app.”
Hard Rock Bet is ready for the 2024 NFL season
In a partnership with the Seminole Tribes in Florida, Hard Rock Bet has a monopoly on the sports betting market. This fall will be the first time that residents in Florida have legal sports betting and can wager on the NFL. Three professional teams are in Florida including the Tampa Bay Buccaneers, Miami Dolphins, and Jacksonville Jaguars. While sportsbooks like DraftKings and FanDuel dominate in the US, Hard Rock Bet will have full control in Florida. In April, Hard Rock Bet secured a partnership with the NHL team, the Florida Panthers. This includes raising brand awareness in the Sunshine State as their exclusive iGaming and sports betting operator.
