In a three-year global partnership deal, bet365 has become the first-ever sports betting brand sponsor for UEFA Champions League. This covers sponsorship from the 2024/25 season to 2026/27. Bet365 will also receive brand exposure on in-game partner LED boards, media backdrops, and the digital channels of the European club football competition. UEFA and bet365 have planned one of the largest ticket giveaways in the competition’s history. Select fans will have access to highly sought-after seats in European football. Guy Laurent-Epstein is the Director of Marketing at UEFA. Laurent-Epstein was happy to announce bet365 as an official global sponsor. He had this to say.
“As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport” said Laurent-Epstein
What will bet365’s partnership with UEFA include?
This partnership between bet365 and the UEFA Champions League is historic. Bet365 has over 100 million customers globally. They can bring an exciting new platform for UEFA fans to use. As part of their partnership, fans will be able to enter a giveaway for a range of immersive activations that could include tickets to games. In 2022, UEFA made another first when they partnered with Turkish Airlines. The agreement between bet365 and UEFA is not as straightforward. For example, six of the last 10 winners of the UEFA Champions League have been from Spain. A country where gambling advertising is prohibited. Bet365 Global Chief Marketing Officer Alex Sefton said their company is “delighted” to partner with a top-tier football organization like UEFA.
