Rush Street Interactive, a leading US-based betting and gaming company, which operates the BetRivers and PlaySugarHouse brands, is excited to announce its new and improved iRush Rewards Loyalty Program.
Rush Street Interactive launches enhanced iRush Rewards Loyalty Program for players to earn and redeem rewards
According to the press release, RSI’s loyal players will find it easier to earn and redeem rewards, maintain their status and associated benefits longer, and gain access to an expanded selection of perks. Benefits include complimentary cruises, luxury gifts, vacation packages, and more.
“As a player-first operator, we listened to our players feedback and made improvements,” said Richard Schwartz, CEO of Rush Street Interactive. “Since RSI’s inception we’ve prioritized player retention.
“With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience re-affirming our philosophy to always put players first.”
New Features and Enhancements
The new iRush Rewards Loyalty Program introduces a new premium tiered system with Gold, Platinum, and Black levels. Each level offers unique benefits. Players will now earn three types of points on every bet: Loyalty Points, Bonus Store Points, and for the first time, Tier Points.
This enhancement means that in addition to the current Loyalty Level and Bonus Store rewards, players now will also enjoy benefits from their Tier Levels.
Tier Levels and Stability
After considering player feedback, Tier Levels have been introduced to provide a more consistent reward system. When a player reaches a Tier Level, they will now retain the benefits for that tier for the rest of the current earning period of six months plus the entire next six-month period (up to one year).
For example, if a player reaches the Black Tier on Jan. 12, 2024, they will maintain Black Tier status until Dec. 31, 2024. This is essentially an extension of benefits that players were asking for.
Earning Points System
Furthermore, the revamped program updates how players earn Loyalty Level Points, Bonus Store Points, and Tier Points. Players now earn points based on the type of casino game they are playing (slots, progressive slots, video poker, or table games).
Sports bettors now earn points for Same Game Parlays (SGPs) based on the number of legs, rather than the single rate previously applied. This gives SGP bettors even greater value when they bet with BetRivers. In fact, these changes make it easier for players to understand how to earn points on their favorite games and bets.
Rush Street Interactive is introducing a new and improved loyalty user experience for its players
Additionally, Rush Street Interactive has released a new, streamlined user interface giving players a central location to view everything related to iRush Rewards.
The new loyalty interfaces allow players to view and track from a single location their status, points, and advancement towards higher levels and tiers.
Players can see their current benefits and equally as important, the benefits they will be entitled to upon reaching the next tier or level.
“We always look for new ways to continually enhance our loyal players’ experience,” said Schwartz. “The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry.
“We look forward to BetRivers and PlaySugarHouse players continued strong engagement with the iRush Rewards Loyalty Program as we show how much we appreciate them as players.”
