Aside from Northwestern and their limited capacity stadium, the Michigan Wolverines had the highest average get-in ticket price in the Big Ten entering the 2024 season. But things have changed drastically in the past couple of weeks, and some of the marquee games for the reigning National Champions have become much more affordable.
Key Highlights
- Average ticket prices for Michigan have dropped more than 28%
- Price for game against Texas has dropped from $441 to $207 in just two weeks
- Ticket prices for every game on Michigan’s home schedule have decreased
- Three of Michigan’s home games are priced at less than $75
Expectations are down a bit this year in Ann Arbor thanks to the departure of key pieces that included their head coach. But Michigan still entered the season ranked in the top-10, and had the ticket prices to show for it.
Michigan vs. Texas Sees 53% Price Drop
Coming into the year, the Wolverines had an average get-in price of $162, which was $48 more expensive than the next-highest (USC). That figure was gathered on August 14th, and has since dropped by more than 28%. The average get-in price for Michigan now sits at $116, and dropping.
There is no greater evidence than their upcoming game against the Texas Longhorns. The Week 2 matchup ranked as the most expensive game in the entire Big Ten for the 2024 season in mid-August, sporting a price tag of $441. That number has decreased by more than half, and now sits a far-more-affordable $207.
Perhaps folks in the Big House are avoiding seeing their team lose a game for the first time since December 31st, 2022. Texas is looking to solidify themselves as a top-5 team and a National Championship favorite, and are full 7-point favorites to defeat Michigan as the road team.
Michigan Ticket Prices Down By 28%
The Wolverines should be big favorites in Week 3 for their third home game of the year, but that doesn’t mean that ticket prices are getting any higher. Their September 14th contest against Arkansas State now has a price tag of $35, down 44% from the $63 figure we saw just a couple of weeks back.
Every other game on Michigan’s schedule has seen a price decrease, as well. The Week 4 game against USC has dropped from $187 to $143 (23%), and the following week’s contest against Minnesota is down from $105 to $74.
