Global spending on advertising is expected to reach $786 billion by 2025. As per the data presented by StockApps.com, a massive 43.65% of this spending is expected to come from companies based in the United States and Canada.
US & Canada to spend $342billion on ads in 2025
The global spending on advertisements continues to grow positively, and it is predicted to reach $785.9 billion in 2025. Thus, advertising spending is expected to see a 4.2% increase in comparison to 2024, when the spending was $754.4 billion. As per the report on Statista, the overall spending is expected to further increase by another 4.2% in 2026 to $819.1 billion.
When we look at the distribution of spending in 2025 geographically, the United States and Canada dominate, as 43.6% of the spending is expected to come from these countries. Companies based in these countries are expected to shell out $342.3 billion on advertisements in 2025. Compared to 2024, the ad spend is expected to increase by 4.4%, slightly higher than the global growth rate.
The second biggest spending comes from the Asia-Pacific region, with companies based in the region aiming to spend $245.9 billion in 2025. On a y-o-y basis, this would indicate a 4.2% increase for the region. It shouldn’t need to be pointed out that China is the biggest contributor to the region, which makes up 31.3% of global spending.
Western Europe is the next biggest contributor to the global ad spend. In 2025, Western European countries are expected to spend $153.6 billion on ads, making up 19.5% of the global spend. Compared to 2024, the spending in Western Europe is expected to grow by just 3.2% – a rate significantly lower than the global average.
Latin American countries are expected to fork out $27.4 billion on ads in 2025, making up just 3.5% of the global total. Middle East and African countries are further down the order, with an expected outlay of $8.4 billion on ads in 2025. Central and Eastern European countries account for the remaining $8.3 billion in total spending.
