The use of Artificial Intelligence (AI) has permeated into various other industries globally, and marketing is no different. There are multiple ways in which marketers are taking advantage of AI; however, as per the data presented by CasinoApps.com, content creation and email marketing optimization are the most common uses of AI in marketing.
37% of marketers admit to using AI for content creation
As per the results of the latest marketing survey, content creation is the most common use of Artificial Intelligence in the field of marketing. The Survey, conducted in early 2025 and published on Statista, asked marketing decision-makers about the areas in which they have sought the help of AI.
37% of the surveyed confirmed that they have used AI in content creation and enhancement. The second major use of AI was email marketing optimization. 36% of the participants said they use AI in optimizing their email campaigns.
Social media management and ad targeting were not far behind in the poll, as 35% of the surveyed picked that as an option. A major chunk of marketers are also using AI to personalize marketing content. 33% of the surveyed said they have used AI for content personalization.
When it came to Chatbots and conversational AI, the rate of usage among marketers went down considerably. Only 25% of the surveyed said that they use AI for chatbots and conversational requirements.
Marketers are also using AI to monitor customer behaviour and target specific customer bases. In the Survey, the use of Artificial Intelligence in “prediction of customer behaviour and “customer segmentation and targeting” garnered an equal number of positive responses at 22%.
Another important use of AI in the field of marketing has been search optimization. As per the Survey, 20% of the marketers said they use AI in voice and visual search optimization. 14% of the surveyed also picked “Other” as an option.
